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Dive Into Penfolds Activation

Project type

Concept | Retail Design | Digital Assets | Trade Communications

Location

Sydney Airport

WEPURPLE developed the creative activation concept for the 2023 travel retail exclusive release of Penfolds BIN 389, featuring the underwater theme ‘Dive Into Penfolds’. Images from the activation at Sydney Airport show the concept across various retail spaces within the pop-up area, alongside the innovative QR code O2O gift card designed for the campaign.

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