Milka Sense of Place

Milka’s Sense of Place campaign celebrated the brand's signature Tenderness in six iconic locations worldwide, with dedicated sleeve packaging that captures the essence of each destination. Designed to be easily adapted for diverse markets, each sleeve features distinctive landmarks and QR codes, inviting consumers to participate in the ‘Sharing Tenderness Around the World’ experience, reinforcing both Milka’s brand visual identity cues and a memorable sense of place.