Hennessy XO Changi Pop-Up

WEPURPLE supported Moët Hennessy Travel Retail with the launch of Hennessy XO Odyssey, designing a visually stunning pop-up. The concept included seven multi-sensorial zones dedicated to the notes of the liquid, allowing visitors to touch, listen, smell, taste, and see, with interactive digital touchpoints on mobile and digital pillars, along with engaging activities like photobooths, a Kinect wall, and bottle engraving.