APIVITA Retail Concept

WEPURPLE elevated the retail experience for Greek natural beauty brand APIVITA through innovative retail design, omnichannel strategy, and in-store storytelling, centred around the concept ‘Framing BEEuty Around The World’. This approach spotlighted Apivita’s Bee story and Greek nature, adapting the concept to diverse formats, from a 150sqm experiential store to a compact 5sqm pharmacy corner.