The Macallan presented a three-drop limited-release series called the Harmony Collection as the next step in the brand’s journey towards sustainable packaging and promotion. WEPURPLE carried strong sustainability principles into the creative development of the activation toolkits for all three launches, which were rolled out across all major travel retail locations worldwide. The concept used 95% sustainable materials, 80% of materials were recyclable and 100% of the fixtures were capable of being dismantled and reused in subsequent activations.

Concept  I   Retail Design  I   Production  I   Trade Communications