The Macallan Colour Collection saw the unveiling of the luxury Single Malt whisky’s new age-statement series, available exclusively for travellers, including a refreshed visual identity from acclaimed designer David Carson. WEPURPLE worked with The Macallan team to turn this new identity and range into a comprehensive activation concept and shopper experience toolkit. We also spear-headed the implementation of the concept across key airport locations worldwide and publicity surrounding the launch.

Retail Design  I   Consumer & Trade Communication  I  Social & Influencer