Apivita (Worldwide)

WEPURPLE reimagined the retail experience for natural beauty brand, APIVITA, to strengthen its premium positioning and inspire shoppers through unique digital-driven experiences in-store. Our retail concept, ‘Framing BEEuty Around The World’, dialled up the brand’s Bee story, highlighted its link to natural Greek ingredients and showcased the science-backed efficacy of the range.

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