WEPURPLE’s collaboration with Abbott Laboratories (Singapore) is rooted in building digital and social-oriented experiences that drive consumer sample requests and trust in science-based nutrition. In our first year, we delivered increases in engagement (+700%) and community size (+50%) across key brands.

Running across Facebook and Instagram, our refreshed content strategy is geared towards humanising brands Similac, PediaSure and Ensure Life through lifestyle content creation, engagement waves, trend jacking and experimentation with new content formats such as Reels. In addition, the WEPURPLE team leads always-on community management and supports Abbott’s ongoing digitalization through the design of lead generation content, digital advertising placements and EDMs.